Intro

Over a five-year period, iostudio developed a comprehensive multichannel platform which included a mobile app, content development, graphic design, website development, branding, email campaigns, engagement, and marketing analysis for the Tennessee Commission on Children and Youth. This custom-engineered CRM solution helped the client engage and communicate with parents more effectively to share pertinent information regarding their child’s (or children’s) development, education, and overall well-being. 

Challenge

The State of Tennessee offered thousands of services and resources for parents, but information was siloed across dozens of agencies. Families struggled to access these programs, and the state needed a centralized online hub where parents could easily find answers and support. 

Solution

iostudio designed and developed a unified digital platform supported by data-driven content marketing, an integrated brand strategy, and a human-centered user experience. Through coordinated web, mobile, and software development, we built Tennessee’s first searchable directory of family-specific programs—accessible online, via mobile app, and through kiosks in health department offices statewide. 

Impact

The new platform simplified navigation with clear service categories, streamlined sign-ups, and improved performance. Over five years, the hub delivered measurable outcomes, including a 500% increase in website usage and email subscribers, providing Tennessee families with unprecedented access to vital resources through kidcentraltn.com. 

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